The Year In Apple And A Look Ahead To 2014
As 2013 progressed through the seasons, we saw more apples growing on the tree. But not all were as ripe and tasty as we’ve grown to expect from the Cuppertino-based company. Apple‘s iPhone 5S, iPad Air and iPad mini with Retina display were well received; its iPhone 5C and the rollout of its iOS 7 operating system left a sour taste that didn’t appeal to everyone.
The Touch ID sensor and 64-bit chip on the iPhone 5S gained praise, as well as the iPad Air with a thin and light design, the Inquirer reports. The iPhone 5C was introduced as a budget iPhone and with a thought of making it accessible for third world markets. The iPhone 5C is still expensive by some developing market standards. Therefore, it did not get the reception Apple expected. The phone was released to lukewarm reception and soft sales.
It was the release of iOS 7 – the first major update to the iOS system in years – that spread across the ecosystem of iPhones, iPads and other iOS devices that caused problems for the iOS developer. Soon after iOS 7 was released, users complained en masse. Many users took to Twitter as a platform to make complaints, the Inquirer reports. Apple was quick to release an update in iOS 7.0.3, which addressed issues such as the spotlight search and Reduce Motion settings. The Reduce Motion settings became necessary when many iOS users complained of dizziness, vertigo and even nausea. Some iOS users delayed the update to iOS 7. Two months after its release, 75 percent of iPhone users and 65 percent of iPad users had installed iOS 7, leaving a quarter of iPhone users and roughly a third of iPad users holding out for a more stable user experience before updating their devices, the Inquirer reports.
The mixed bag of new devices and operating systems released by Apple in 2013 leave the public to wonder what will be in store in 2014. Apple is generally tight-lipped about its developments until it is ready to make an announcement. That leaves most of 2014 open to speculation.
It should be a good year for Apple, hopes Computer World‘s Jonny Evans. “For one thing, it’s not just sitting by and letting all the negativity overwhelm it. That the negativity has got under Apple’s skin was most clearly confirmed by company marketing chief Phil Schiller, introducing the Mac Pro (which has since sold out, by the way) at WWDC, in June,” he wrote.
The company built momentum starting in the fall, Schiller notes. “Apple came alive in the fall. Things began with September’s introduction of iOS 7, the iPhone 5S and the iPhone 5C. The company had been expected to introduce new phones months before, but work on iOS 7 — and the 64-bit underpinnings of that OS — delayed things. There were grumblings because Apple didn’t meet the expectation that it would introduce a cheaper iPhone, but the company still sold nine million of the new phones on launch weekend, a record,” he wrote.
Now that there are several iPhone 5 models out, the next edition will likely be the iPhone 6, MacRumors reports. Other products on the horizon from the Cupertino, California-based company include an iPad Pro with a larger screen; the possibility of an iWatch; the release of the much-delayed Apple Television; a possible 4K display, and updates to the iOS and OS X operating systems. Though the company has yet to confirm any of these possible announcements expected in the year ahead.
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