Technology Reflections For 2012
For my 2012 technology reflections, I thought I would do a best of the worst technology ideas blog. Though I do write about technology on occasion, it is not my fortĂ©. Science, nature, health, and education are more my areas, but technology plays a role in each of those, so hereâ€™s my technology reflections.
To do this, I found an article on the Huffington Post called â€ś11 Biggest Tech Fails of 2012: Apple Maps, Nexus Q, And More Flops That Didnâ€™t Live Up to the Hype.â€ť I will touch on each of these briefly. Onto bad tech ideas from 2012:
11. Nexus Q
In an attempt to get into the media connection world, Google rolled out the Nexus Q. The problem: it did not really work, looked like a cannon ball, and there are numbers of media streaming devices out there for less money and with more reliability. It was almost immediately pulled from the shelves. Yikes.
This was a video chat site that caught everyoneâ€™s attention on the day it released, but has since seen almost no movement. Poor Napster creatorsâ€”just canâ€™t get a break.
9, 8, 7. Facebookâ€¦Facebookâ€¦Facebook.
Facebook unleashed several tech fails this year. So many that Iâ€™m just going to talk about all of them here although they did have the ninth, eighth, and seventh slots on Huff Postâ€™s article. First there was Facebook Camera, an Instagram wannabe. The confusion is that Facebook released its camera app a month after purchasing Instagram, so it already owned a camera app. Silly move, Facebook.
Then Facebook faced the embarrassing stock plummet when it went public. With a prescient moment, the Nasdaqâ€™s software went berserk causing a thirty-minute delay. I guess people should have known then that the stock would be more embarrassment than profit.
As if the Facebook Camera and the stock incident were not enough, Facebook has a third tech guffaw this year: the chair commercial. Wowâ€¦what a nonsensical commercial. What a bad choice for advertisement on Facebookâ€™s part especially since it was their very first commercial. I definitely hear Homer Simpson saying â€śDoh!â€ť
Okay, enough pain for Facebook. Letâ€™s move ontoâ€¦
6 and 5. Apple and Apple
Yep, even Apple rolled out some technology flops. The first was its Genius Commercials. Like Facebook, Apple totally missed the target with this commercial and yanked it almost immediately. It was condescending and offensive to many. Unlike Facebook, though, Apple has a history of great marketing, so it has no excuse for such a dumb move.
And Appleâ€™s second technology boo-boo of 2012 was, of course, Apple Maps. This is a classic case of messing with a good thing. Google Maps worked; it worked really well. But Apple just had to try to â€śfixâ€ť it and make it better. Uh, oops. Not only did it not make it better, Apple Maps was worse. Story after story of getting lost or bad directions led to an apology in late September from Apple and eventually to a new Google Map app in early December. Lesson learned? I hope so.
Yeah, thatâ€™s supposed to pronounced â€śsocialâ€ť and is yet another social media site for users a la Google+. Arenâ€™t Facebook, Twitter, Flickr, and all the others enough? Based on So.clâ€™s success, Iâ€™d say yes.
3. New MySpace
All I have to say is itâ€™s over, MySpace. Every other social media site won. Sorry, but itâ€™s true. Move on.
Um, yeah, when you basically say in your ToS that you have the right to use peopleâ€™s pictures however you want, thereâ€™s gonna be backlash. And oh what a backlash it was. Instagram has since reverted back to its original ToS, but that bad taste is still left in usersâ€™ mouths.
Yep, the hated Stop Online Piracy Act holds the number one seat. Way to go Congress. Way to go.
Of course, the year also saw release of new smart phones, tablets, apps, and technology galore that we absolutely loved, but we canâ€™t forget the technoflops of the year. Hereâ€™s to hoping 2013 has less.
Image Credit: Moncho / Shutterstock