Look For The WindMade Label
Courtesy of Pat Byington,Â The Green RegisterÂ Editor
Growing up, it was one of those iconic jingles â€“ â€śLook for the Union Label.â€ť
Once you heard it, you couldnâ€™t stop whistling the tune.
Well, the renewable energy business does not have a catchy tune yet, but they do have a label to encourage corporations to use renewable energy â€“ WindMade.
Last year wind-related organizations launched â€śWindMade,â€ť a label that certifies that 25% of their electricity comes from wind energy.
Since businesses tend to use multiple sources of renewable energy, that label is now being extended to wind, solar, geothermal, hydro and biomass energy.
Motorola, Bloomberg, Deutsche Bank, Widex, and Becton, and Dickinson and Company are among the first companies to be awarded the WindMade label.
Here is a 2-minute video describing the program:
After a company is certified, it can put the label on product packages, letting customers know it uses renewable energy to make the product. Can the WindMade label be the next big â€śenvironmentalâ€ť symbol? Can it be as popular as the recycling symbol?
That is WindMadeâ€™s challenge. And it looks like they are off to a good start.
Image Credit: Photos.com