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Chrysler Is Gaining In Popularity

May 26, 14 Chrysler Is Gaining In Popularity

Over the past few decades, Chrysler’s popularity has fallen somewhat. However, the company may have just reversed its downward trend with a new vehicle. Our friends at Top Speed posted an article on their website about the new vehicle, which will be for the 2015 model year.

The all-new 2015 Chrysler 200 received over 10,000 orders on the first day, immediately after the online pre-order announcement. If that wasn’t astounding enough, on the second day, around 7,000 orders were taken. For a total of more than 17,000 orders on the first two days, and orders still coming in.

For the 2015 model year, Chrysler has redesigned the 200 that is being produced at the Sterling Heights, Michigan plant. The pre-orders are expected to be fulfilled by mid-July.

The three-box body style was discontinued for a more sporty-looking body. The redesigned 200 was showcased at the 2014 Detroit Auto Show with the next-generation Town & Country minivan and the 300 sedan, both of which will also see a similar facelift.

The 200 will be offered in four trims: the Chrysler 200 LX, Chrysler Limited, Chrysler 200S and the top-of-the-line Chrysler 200C. It will also be available with two engine choices: a 2.4-L inline four-cylinder with 184 hp and 173 lb-ft of torque, or the optional 3.6-L V-6 with 295 hp and 262 lb-ft of torque. The 2.4-L has a fuel economy rating of 36 mpg.

Both powerplants will be connected to a nine-speed automatic transmission with electronic shifting by rotary dial, and can be fitted with an all-wheel-drive system with a disconnecting rear axle.

The new 200 features exceptional handling and ride, along with security and safety traits typically found in more expensive vehicles. The price range is $21,700 for the base model all the way up to $25,795 for the top end trim. Optional features add to those prices.

The interior is loaded with standard and optional features that are not found in other mid-sized sedans. The center console has the most available storage space over any other vehicle in its class, as well as sliding cup holders, multiple power outlets and a unique pass-through storage space that is reachable by both driver and front seat passenger.

“The Chrysler brand is thrilled to see the level of enthusiasm customers and dealers have shown to order the all-new 2015 Chrysler 200….With a standard nine-speed automatic transmission, a choice of two powertrains with fuel economy ratings of up to 36 miles per gallon (mpg) highway, an available state-of-the art all-wheel drive system, and an interior that will wow drivers and passengers alike, the new Chrysler 200 is raising the bar for what customers should expect from a mid-size sedan,” said Al Gardner, President and CEO — Chrysler Brand, Chrysler Group LLC, in a press release.

The 200 model began as a rush job in 2011, basically an attempt to get Chrysler out from the clutches of bankruptcy, and now the redesigned vehicle may just be doing the trick. One billion dollars was spent in upgrading the Sterling Heights plant where the 200 is being manufactured and, with the substantial amount of orders in the first few days and orders still pouring in, Chrysler has new life on the horizon.

Image Credit: Chrysler / TopSpeed.com

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